If you are a content creator, you know how important it is to produce high-quality content that attracts and engages your audience. Not only does it help you build trust and authority, but it also improves your SEO performance and increases your chances of getting approved by Google AdSense.
But what exactly makes content high-quality? How do you ensure that your content meets the standards of Google and your readers? This is where E-E-A-T comes in.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework that Google uses to evaluate the quality and credibility of web content. In this post, we will explain what E-E-A-T is, why it matters, and how to fix low-value content by following E-E-A-T principles.
What is E-E-A-T?
E-E-A-T is an acronym that represents four aspects of web content quality:
Experience:
This refers to the content creator's personal or professional experience in the topic they are writing about. For example, if you are writing about travel, you should have traveled to the places you are describing or have relevant qualifications in the field.Expertise:
This refers to the content creator's knowledge and skills in the topic they are writing about. For example, if you are writing about health, you should have a medical degree or certification or cite reputable sources to back up your claims.Authoritativeness:
This refers to the content creator's reputation and credibility in the topic they are writing about. For example, if you are writing about finance, you should have positive reviews, testimonials, awards, or recognition from authoritative organizations or publications.Trustworthiness:
This refers to the content creator's honesty and reliability in the topic they are writing about. For example, if you are writing about products or services, you should disclose any affiliations, conflicts of interest, or biases that may affect your recommendations.What is the difference between high-value and low-value content?
High-value content is content that demonstrates high levels of E-E-A-T. It provides useful, accurate, and relevant information to users. It also shows that the content creator has experience, expertise, authority, and trustworthiness in their topic.
Low-value content is content that lacks E-E-A-T. It provides little or no value to users. It may also contain inaccurate, outdated, or misleading information. It does not show that the content creator has experience, expertise, authority, or trustworthiness in their topic.
Why E-E-A-T Matters
E-E-A-T matters because it affects how Google ranks your content and how your readers perceive your content.
Google uses E-E-A-T as one of the criteria to assess the quality of web pages. It employs human evaluators called Search Quality Raters who follow a set of guidelines to rate web pages based on E-E-A-T and other factors. These ratings help Google improve its algorithms and deliver relevant and trustworthy results to users.
While E-E-A-T is not a direct ranking factor, it indirectly influences your ranking by rewarding high-quality content that provides value to users. Google prioritizes content that demonstrates high levels of E-E-A-T, especially for topics that have a significant impact on people's lives, such as health, finance, law, etc. These topics are known as Your Money or Your Life (YMYL) topics.
E-E-A-T also matters because it affects how your readers view your content and whether they trust you as an authority in your niche. If your content shows that you have experience, expertise, authority, and trustworthiness in your topic, you will be able to attract more readers, generate more engagement, and convert more leads or sales.
How to Fix Low-Value Content
If you want to improve your content quality and comply with E-E-A-T standards, here are some steps you can take to fix low-value content:
- Change Theme and Logo:
One of the first things I did to enhance my website's appearance and functionality was to change my theme and logo. I chose a theme that was responsive, fast-loading, SEO-friendly, and easy to customize. I also designed a logo that reflected my brand identity and niche. This helped me create a professional and consistent look for my website and improve my user experience.- Content Rewriting:
Another thing I did was to rewrite my old posts that were outdated, irrelevant, or poorly written. I updated them with new information, added more details and examples, removed any fluff or filler words, and optimized them for keywords and readability. This helped me increase my traffic, retention, and ranking.- Content Consolidation:
I also consolidated some of my posts that were related but too short or thin. I merged them into one comprehensive post that covered all the aspects of the topic in depth. This helped me create more valuable content that satisfied user intent and reduced bounce rate.- Categorization:
I also organized my content into relevant categories that matched my niche and audience. I created a clear navigation menu that allowed users to easily find what they were looking for. I also added tags and breadcrumbs to help users explore related content. This helped me improve my site structure and usability.- Link Maintenance:
I also checked all the links on my website to make sure they were working and leading to authoritative sources. I fixed any broken links or redirects that could harm my SEO or user experience. I also added internal links to connect my pages and external links to support my claims and provide additional value to users. This helped me enhance my link profile and credibility.- Grammar and Clarity:
Finally, I corrected any grammatical errors or typos that could affect my content quality and presentation. I used tools like Grammarly and Hemingway to help me proofread and edit my content. I also made sure that my content was clear, concise, and easy to understand. This helped me improve my writing style and communication.Checklist Before Applying for Google AdSense
After fixing my low-value content, I was ready to apply for Google AdSense. Here is a checklist of the things I did before submitting my application:
- I made sure that my website had a clear purpose and niche.
- I made sure that my website had original, high-quality, and relevant content that followed E-E-A-T principles.
- I made sure that my website had enough content to demonstrate my experience, expertise, authority, and trustworthiness in my topic.
- I made sure that my website had a professional and user-friendly design and layout.
- I made sure that my website had a privacy policy, terms of service, contact page, and about page that disclosed who I was and what I did.
- I made sure that my website complied with Google's policies and guidelines for publishers.
Watch this video to understand everything better:
Conclusion
E-E-A-T is a crucial factor in content creation. It helps you create high-quality content that meets the expectations of Google and your readers. By following E-E-A-T principles, you can improve your SEO performance, increase your chances of getting approved by Google AdSense, and establish yourself as an authority in your niche.
If you have low-value content on your website, don't worry. You can fix it by applying the steps we discussed in this post. Remember to prioritize quality, expertise, and trustworthiness in your content creation process.
We hope you found this post helpful. If you have any questions or comments, please feel free to share them below. Thank you for reading!
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